Frequently Asked Questions
- What is a Domain Name?
A Domain Name is an addressing construct used for identifying and locating computers on the Internet. Domain Names provide a system of easy-to-remember Internet addresses, which can be translated by the Domain Name System (DNS) into the numeric addresses (Internet Protocol (IP) numbers) used by the network. Registering a Domain Name gives you an online identity or brand.
Example domain name www.pyrowebdesign.com.au
In basic terms, all the files that make up a website are located on a dedicated computer known as a server somewhere around the world. All these computer have an IP (Internet Protocol) address, (a series of numbers that are unique to that computer) associated with them. A Domain Name is a human friendly string of letters and number that links to the IP address of the computer that holds the website files. So when someone enters a domain name into the address bar of a web browser, or clicks on a link from another website, the web browser locates the computer that holds all the website files for the domain name, and then allows you access to them so you can view the webpage. So a domain name is really just an easy to remember, human friendly address for you website.
Domain Names must:
be at least 2 characters long;
contain only letters (a-z), numbers (0-9) and hyphens (-), or a combination of these;
start and end with a number or a letter, not a hyphen; and
not contain hyphens in the third and fourth position (eg. ab–cd.com.au).
- What Is The Difference Between .net.au and .com.au Domain Name?
A .com.au and .net.au name is the preferred option for Australian businesses when registering a Domain Name.
Today there are more choices for your business than ever before. Take the time to discover the different options available to your business in the .com.au and .net.au Top Level Domains.
Quite simply a .com.au and .net.au Domain Name is the best way for Australian businesses to be represented on the web! .com.au and .net.au Domain Names offer instant recognition that a website is an Australian entity.
There is no real distinction between a .com.au and a .net.au Domain Name. The policy determining eligibility for both names is identical. Previously .net.au was recommended for Information Technology businesses; this can still apply. For instance, if your business has a technical component you may choose to register a separate technical Domain Name in the .net.au namespace.
Some businesses may choose to register a .net.au Domain Name if the .com.au version of their name is unavailable and vice versa.
Also, many businesses register a .com.au and .net.au version of their company name, products, profession to protect their branding. This helps eliminate confusion in the marketplace if someone else happens to register the same name in a different namespace.
- How Much Does It Cost To Register A Domain Name?
The costs for registering a domain name can vary depending on who you choose to purchase your domain name through. Listed below are the average prices of registering your domain name.
- .com.au – $25.00 (24 months)
- .ner.au – $25.00 (24 months)
- .org.au – $22.00 (24 months)
- .id.au – $28.00 (24 months)
- .com – $27.00 (24 months)
- .net – $27.00 (24 months)
- .info – $33.00 (24 months)
- .org – $31.00 (24 months)
- .biz- $32.00 (24 months)
- What Is A Responsive Website Design?
A responsive website is a website that has been designed to respond to all the different screen sizes that are used these days to access the internet. A responsive website will change it’s appearance depending on what size screen is used to view it.
On smaller screens such as mobile phones, a responsive website will increase, or decrease, the size of all the elements on the page to make it fit better to the smaller screen size. In most cases it will increase the size of the text on the page so it can be easily read by the visitor, change the navigation menu so that it is much easier for people to be able to navigate around the site, decrease the size of images so they don’t take up to much space, and stack all elements on top of each other so they nicely fit within the confines of the screens dimentions.
- What Is A CMS Website?
CMS (Content Management System) is a website that is designed for the owner to be able to make changes to the site themselves without having to know complicated HMTL code, or having to pay a web developer to make the changes for them. As the owner of the site, you will be able to log into an administrative area and make change any text or images on existing pages, create new page for you website, and upload new media to be included in your website.
Some examples of CMS platforms are;
- What Is An eCommerce Website?
An eCommerce website is more commonly known as an Online Store. With an online store you can sell your products to your customers over the internet through your own website. You can list all your products, have images for each of your items for sale, set up shipping methods and cost for postage, and accept payments from your customers directly into your bank account.
Some examples of eCommerce platforms are;
- Can I Build My Own Website?
Yes you sure can! With CMS websites, it is easy for you as the site owner, to log into your administration area and change your own website. You can add new pages, add text and images to the pages, and place them in the menu structure of your site. You can have full control over your site and not have to pay for a web developer to do the work for you, which can save you time and money.
Although it is relatively easy to build your own website if you have an intermediate level of skill using computers, getting your website built by a professional that understands the current trends in web design, can take full advantage of the functionality features of the website platform, and deliver the finished product in a much shorter time, is the method that will deliver your business the most professional outcome to represent you online.
- What Is A CMS Website Theme?
A them is a package that can be downloaded to change to look and feel of your website. All CMS platforms come with a standard theme that is very bare bones and doesn’t have a lot of style to it. By obtaining a theme for your CMS website, you can drastically improve the atheistic of your website, and at the same time, make it more functional for you visitors.
Themes generally are very reasonably priced at between the AU$100-AU$200 mark. Once the theme has been downloaded and installed on your site, you will see an instant change in how your site looks and feels.
Because these themes are produced by professional web designers, they are perfect in just about every way. They come with support from the developer in case there are any troubles making certain features of the theme work correctly.
Because these themes are readily available to anyone around the world, it is important to note that you WILL NOT be assured that you will have a unique looking website, because there will be more than likely someone else out there that has obtained the theme as well. Whenever a theme is used to create one of our websites, we routinely check out your competitors website to ensure that a theme we use is not similar in appearance to their site, because after all, you want to stand out from the crowd with a fresh looking website.
- What Is Website Hosting?
In order for a website to work, it needs to be available 24 hours a day 7 days a week for anyone to come and visis it.. A web hosting server holds all your websites files and makes them availabe to anyone visiting your website address. These servers allow for the smooth operation of your website, with fast connection speeds, increased security and added functionality that is essential to having a working website.
- What Is Bandwidth/Data Transfer Allowance?
Bandwidth (or Data Transfer Allowance) is the amount of data that your website is able to serve out to the visitors of your website. Every time someone visits your site, all the images and text that makes up your webpages are transferred to the visitors computer. Over time this amount of data transfer can become quite high depending on how many people visit your site.
Every web hosting plan comes with an amount of Bandwidth that they allow for you to use in every calendar month. If you have a high amount of traffic to your site, you would need a greater Bandwidth allowance than if you had only a few visitors a month.
Every website has different needs when it comes to how much data transfer they need available. It is recommended that you speak to your web hosting provider to discuss the specific needs of your website, and obtain a web hosting plan that will suit your needs.
- What Is Disk Space Allowance?
Every website requires a certain amount of disk space to held all their website files. Depending on the sites individual needs, it may require a large amount of disk space (if the site holds a lot of images, videos, or other files that take up a lot of space), or it may only require a small amount of disk space if the site contains mainly text.
It is recommended that you speak to your web hosting provider to discuss how much disk space your site needs in order to determine which web hosting plan you require to run your website.
- What Is A Sub Domain?
A sub domain is a way of splitting your website up into smaller “satellite” sites. For example, if you would like to start a new website that will not effect your current website, you can create a sub domain off your existing website and build a new one.
Example of a main domain: www.yoursite.com.au
Example of a sub domain: www.clitnt-area.yoursite.com.au
By creating sub domains, you can build multiple website while only having to pay for the registration of one domain name.
- What Is An Addon Domain?
An Addon Domain is an extra domain name that you have registered that can be hosted on your existing web hosting plan.
For example; You have an existing web hosting plan with the domain www.yoursite.com.au hosted on it. If your plan allows, you are able to purchase a new domain (for example www.yoursite.net.au), and have it running side by side on the one web hosting server. All the website files of each domain name are kept completely separate and both sites will run independently of each other. This will save you the expense of needing to pay for multiple web hosting plans if you have multiple domains.
- What Is A Parked Domain?
A Parked Domain is an extra domain name that you have purchased that sits on your web hosting server and redirects visitors from that domain to your main domain.
For example; You may have purchased the domain www.yoursite.com.au to use as your main website and you want to cover all your bases and also purchase the domain www.yourstie.net.au. Your secondary domain (www.yoursite.net.au) can be “parked” on the web server, and if someone visits that domain they will be automatically redirected to www.yourstie.com.au instead. This is a great way for people to buy mutiple domains and ahve them all pointing to the one website.
- What Is Google Advertising?
Google advertising is the process of displaying an advertisement to a targeted audience on the Google search pages. When someone types in a specific set of keywords into the Google search, your ad can display giving the searcher an opportunity to see your ad and visit your website to see what you have to offer. As with all advertising, there are costs involved in using Google to advertise you business, but it is an extremely effective way of getting people already searching for what you have to offer to visit your website, and ultimately increase your sales.
- How Does Google Adverting Target My Potential Customers?
By setting up an advertising account with Google and adding in a list of “keywords” (terms that people most often type into the Google search in order to find what they are looking for), you can target people already looking for the goods and services that your provide. Once the advertising campaign has been set up, every time someone types in the specified keywords, your ad will display and entice them to click on the link to your website and see what you have to offer.
We can also target your potential customers to their geographical location, by limiting your ad to only appear when someone from a specific area searches for the keywords that are included in your advertising campaign.
- How Much Does Google Advertising Cost?
Google advertising works on a “pay per click” (PPC) system which means that you only pay Google a fee when your advertising is effective and someone clicks on your ad and visits your website. In the setup of your Google adverting account, a specified amount is set for the maximum amount that is willing to be paid each time someone clicks on the ad (this click amount varies depending on the popularity and competition for each keyword).
An example would be if you run a car detailing business on the Sunshine Coast, keywords such as “car detailing sunshine coast”, “car cleaning sunshine coast”, “sunshine coast car detailing” and “sunshine coast car cleaning”,. Each one of these keywords will have a different amount that you will need to pay Google to display your ad on page 1 of the Google search results. If the keyword that needs to be targeted is in high demand, then the amount that would be payable to Google for each click will be a lot higher than a keyword that is less popular and has less competition.
By only paying Google when someone actually clicks on your as and visits your site, you know that your advertising has been effective and you are getting value for money.
It is impossible to know exactly how much your advertising will cost because it is dependent on the value of each keyword in a campaign and how many people click on the ad. It is recommended that you speak to a professional to discuss all your Sunshine Coast Google Advertising needs.
- Whee Will My Ad Appear In The Google Search?
An ad can appear in a couple of different location on the Google search page. If the nominated a click amount that is competitive to the competitions, the ad will more than likely appear at the top of page 1 of the Google search results about the non paid search results. However, if the nominated click amount isn’t competitive, the ad can appear either on the right hand side of the search results, on the bottom of the search results page. If the completion for a specific keyword is very high, and the click amount specified is well below the going rate, the ad could be pushed to page 2, or even lower on the Google search results..
- What Is Google Advertising Management And How Will It Help Me?
By taking up a Pryo Web Design Google Adverting Management service, we will take care of the management of your advertising for you. We will set up your account with Google, do the necessary keyword research to ensure that the right words are targeted, add the keywords and locations to target your audience, set your click amount for each keyword and monitor them to ensure that they are competitive and you gain the highest position on the search pages, manage your budget and ensure that you don’t have a blow out in your advertising costs, and write your ad text to entice searchers to come to your website in order to become customers of your business. We will routinely review all aspects of your advertising, from the choice of keywords, to the ad text, and make any adjustments required so that you get the best possible value out of your advertising campaign. We will also send you regular reports and updates on how your advertising campaign is progressing, and are available to answer any questions you may have.
We offer a great range of Google Advertising Management deals to suit all budgets and are here to make your prescience online a success!
- What Is Website SEO
SEO stands for Search Engine Optimisation and is the process of improving a websites performance in the search engine rankings.
All the major search engines (Google, Yahoo, Bing etc.) give webpages a ranking for a specific search term. Depending on how well optimised a website is, is where it will appear in the list of sites generated by the search. A well ranking site will turn up at the top of the search results on page 1, whereas a site that doesn’t perform well in the rankings might be on page 2, 3, or below, and a site that is terrible in the rankings will be buried well down the list on pages 10 and below.
By having a professional SEO service performed on a website, you can drastically improve the sites performance in the search results.
There are two kinds of SEO. On-Page SEO, and Off-Page SEO. These two types of Search Engine Optimisation are explained in detail in the sections below.
- What Is On-Page SEO
On-Page SEO concentrates on getting all the content of your websites pages (all the text, images, descriptions and page titles etc.) in the right place, and containing the right information.
A list of upgrades and fixes normally performed in and On-Page SEO service are;
- Keyword Research
- Adjustment to all page tiles and descriptions
- Check and adjustments of all “Heading” tags on each page
- A check to see if the keywords identified have been used on each webpage and in the correct manner
- Generation and submission of a sitemap to all the major search engines
- What Is Off-Page SEO?
Off-Page SEO is the process of getting other website to provide links from their website to yours. This is known as “Backlinking”. A backlink from a website is essentially a recommendation that your site is trustworthy and contains relevant information about a given topic.
The rules that Google have put in place to govern how site should backlink are too confusing to go into, however, if the process is handled incorrectly, your site can be penalised in the search rankings and the website may drop well below the position it should hold. In some extreme cases, your site can also be “de-indexed” and not appear anywhere in the search results. That is why it is best to obtain the services of a professional SEO company to handle all your Search Engine Optimisation needs.
- What Can Negatively Effect Website SEO?
It is commonly agreed that Google use over 1,000 different factors in order to determine a website ranking in the search results. Not every factor is known with 100% certainty as Google keep very tight lipped about the algorithm they use. However, it is known how most website usually lower their ranking due to improper SEO techniques. A few of the most common mistakes made by website owners are listed below.
Keyword Stuffing: Keyword stuffing is the practice of over using keywords on a webpage. When Google crawls your site to see what your website is about, they will take note of all the words used on your site to determine the content that each page contains. If the Googlebot (the program Google uses to crawl through your website) encounters the same word or phrase too many times, it will consider that you are trying to artificially influence the SEO for that particular page. This can result in your website being penalised and slipping down in the search rankings. As a general rule, it would be safe to use your keywords or key phrases around 2-4% of the time across any given page. So for instance, if your web page contains 200 words, you should only use your keywords or phrases around 6 times across the page to be safe.
Bad Backlinks: Google consider a link from one site to another (backlinks) as being an endorsement for the site being linked to. So, if you acquire backlinks from a website that Google already doesn’t trust (they may be involved in other activities that Google see as being illegal) then Google may look at your site with a measure of suspicion. If links from untrustworthy site continue to build linking to your site, then Google may penalise your site by sliding it down the search rankings, or even removing it altogether from the search listings. It is important if you are going to acquire backlinks to your website, that you ensure that the links are coming from reputable, quality websites.
Wholesale Backlinking: Depending on the age of the website (Google take into account how long a domain name has been active), if too many backlilnks are generated to a site in too short a time, then Google can see this as a red flag and penalise a site.
Hidden Text Or Links: The practice of hiding text in web pages has been a big no no for a long time now. Having text or links the same colour as the background behind it so it can’t be seen by humans sends up a red flag to Google and can result in your website being penalised.
It is recommended that you seek the services of a professional SEO provider before undertaking any website Search Engine Optimisation to ensure that you do not fall in the trap of performing incorrect SEO and effecting your websites rankings negatively!