When choosing a company to manage your Google Advertising on the Sunshine Coast, it is important to keep in mind that your ultimate goal is to drive more business to your website, and to then convert those visitors into paying customers.
Google advertising is a great way to create awareness of your business instantly by getting a small amount of text to describe what you have to offer to people who are already searching for the products and services that your supply, as well as a link for them to click to visit your website. With the help of Google’s search engine, your website can be at the top of page 1 on Google instantly!
What Is Google AdWords Advertising?
Google have developed an advertising scheme called Google AdWords. By utilising the power and popularity of the Google search engine, they allow ads to be placed at strategic locations on each search page to help business increase their visibility on the internet, and to ultimately increase their sales and success.
Approximately 95% of Australians rely on the Google search engine to find what they are looking for on the internet every day. That is over 6 million searches on the Google search engine performed by Australians every single day! By taking advantage of Google market dominance in the use of their search engine, you can reap the benefits by targeting the audience that will generate you the highest number of sales leads and conversions for your Sunshine Coast business.
How Does Google AdWords Work?
Google’s advertising works on a “Pay Per Click” (PPC) system. This means, that whenever your ad is displayed on the Google search results page, and someone clicks on your ad to visit your website, you will need to pay Google a nominated fee for that service.
By taking advantage of Google AdWords advertising for your Sunshine Coast website, you can tap into the vast number of people who use the Google search engine in this area every day, target ads specifically to them depending on the search terms they use, and drive them to your website, and ultimately have them become your paying customers.
How Will Google Advertising Help My Sunshine Coast Business?
Having your website listed on the first page of the Google search results is an essential part of your website being a success. Statistics show that as little as 6% of people using Google search bother to go to page 2 or lower on the search rankings. Although it is always the ultimate goal for businesses to have their website listed on the first page of Google naturally, this process can take upwards of 12 months and requires the expert services of a dedicated SEO company which can cost thousands of dollars to achieve.
By advertising your business using Google AdWoreds, your website will be listed on the first page of the Google search results instantly with no need for expensive and time consuming SEO work to be performed on your site.
The Google AdWords system has a proven track record of being able to deliver results across all markets. The benefits of using Google advertising include;
- Take The Guesswork Out Of Marketing
Marketing strategies for businesses have always consisted of the use of multiple mediums in order to reach the largest number of people as possible. Whether it be printed flyers, radio advertising, listings in the Yellow Pages, or many more, the principle has always been to get the awareness of your business to the largest percentage of the population as possible.
Now with Google AdWords advertising, you can reach a massive portion of the Sunshine Coast population by using only the one advertising campaign.
- Advertise 24 Hours a Day, 7 Days a Week
With Google advertising, your ad will be able to be viewed at any time of the day or night. Whenever someone types in the specific keywords that are set up in your advertising campaign, your ad will display to them in a prime location of the search results page. There is no “hit or miss” as you would get with transitional advertising materials. Your ad will reach those who are specifically searching for what your have to offer.
- Only Pay For Advertisng When It's Effective
With AdWords’ Pay Per Click system, you will only need to pay Google when someone clicks on your ad and visits your website. There is no need to pay for advertising materials that are going to be thrown away. You only pay when your ad is effective and you have enticed someone to visit your website.
- Target Your Ads By Location and Keyword
With Google AdWords, you can target your ad to only display when someone in a specific location (the Sunshine Coast for example) types in a specific keyword into the search engine. This way you are directly targeting people who are in a location that are most likely to be in the position to take you up on what you have to offer.
- Advertising On The Go
Around 83% of the population have a smartphone connected to the internet. By having your advertising online and available to everyone at any time, you can drastically increase the number of people that you reach on a daily basis. You can make peoples obsession with their mobile devices work for you and advertise to them no matter where they are.
How Google Knows When To Display Your Ad
When setting up a Google advertising campaign, part of the process is to enter a list of “keywords” into the system. These keywords are the terms that people most use to search for the products and services that you supply. Once the campaign is created and is activated, whenever someone types in these keywords into the search engine, Google associates those terms with your advertising needs and will display your ad as a result. This is the power of the AdWords system and why it so effective at targeting people who are already searching online for what your business supplies.
Where Your Ad Will Be Displayed
There are 2 strategic positions on the Google search results page where your ad will be displayed.
Google AdWords works on an “auction” system where businesses who are vying for the same keywords can set an amount that they are willing to pay for each click on their ad. If you bid amount is competitive with your rivals’ bid, your ad will display in one of the top 3 listing on the search page. If your bid isn’t as high as your major rivals, but is still high enough to compete with others, then it will appear in the right hand column of the search results listings (see Figure 1 above).
Getting the balance between ad position, the cost of the advertising, and the conversion of potential customers into paying clients is the basis of a good Google AdWords campaign.
Why Choose Pyro Web Design For Your Sunshine coast Google AdWords Management
We use the Google AdWords system on a daily basis to deliver fantastic results to our clients. Having the experience to drill down to the most valuable keywords that will generate you the best possible results, targeting your audience by geographic location, and running detailed analysis on what your visitors do when they enter your site, is a specailised service that most business owners don’t have the time or experience to manage themselves. By undertaking a Google AdWords Management Pan with us, you can concentrate on the day to day running of your business.
Focus On Your Customers and Leave the Advertising to Us!Share